Course Content

Theme: Innovation, Growth & Digital Execution – Techniques for Building Category-King Companies
 

Context: 

Over the last few decades, digital technology has emerged as critical element in organizational competitiveness. It has transformed industrial sectors and anchored new business architectures, redesigning markets and facilitating efficiency in the allocation and utilization of factors of production. The impacts have been consequential: nations are moving towards knowledge-based economic structures and information societies, comprising networks of individuals, firms and states that are linked electronically and in interdependent relationships. 

In this program, we will examine this redesign within the context of fixing market frictions and deploying growth business frameworks in a world of perception demand where meeting needs and expectations of customers are not enough.
 

Program Time : June 22, 2020 – Oct 22, 2020

Investment: USD140 (online) USD150 (If Cash or Local Bank Transfer) Call/Email to discuss challenges and options including ZWD payments.

Venue & Format:  Online via videos, articles, webinars, and flash cases. The Program is self-paced which means you consume the materials at your own time and pace. It is completely online. You will have something to complete within 7 days. You decide when you do that within the window. Where you live or your time zone would not be an issue as the program is not live-delivered.

Benefits

1. Real world content to grasp current developments in the technology business space
2. Real world case studies to understand business around you
3. Learn from a faculty of practicing entrepreneurs, CEOs, managers and academics
4. Post questions for the weekly webinar
5. Connect with other participants for possible partnerships
6. Customise the Mini-MBA to your firm and sector when purchase a bulk subscription (subject to minimum number of participants)
7. Have your Challenges and Labs graded (separate payment)
8. Receive a complementary ecopy of Professor Ndubuisi Ekekwe's forthcoming book 

CURRICULUM 

Week 1: Growth and Innovation of Firms 

Week 2: Business Playbook, Manual and Execution

Week 3: Modern Business Models and Growth 

Week 4: New Technologies, Growth, Disruptive Innovation

• Cybersecurity
• Blockchain
• AI
• Cloud
• Data Management, Big Data & Analytics

Week 5: Effective Organizational Change Management 

• Stimulating New Markets Through Innovation And Perception Demand
  

Week 6: Investing and Fundraising

 Week 7: The Start-up Manual: From Idea To Growth Hack To IPO

• Develop a New Growth Model for your  company (Lab)
• Instruction {Report Output}

Week 8: Entrepreneurial Innovation and Competitive Advantage

• Digital Product Development, Product Market Fit
• Execution – Business Objectives and Technologies

Week 9 Sales Management, Marketing and Growth

• Media, Communications, and PR
• Branding and Advertising

Week 10: Business Process and Leadership

• Process Improvement and Operations Management

Week 11: Product Design and Packaging

• Digital Transformation, Innovation & Strategy